Newly uploaded dating sites
The company this week announced its plans for a Stories feature, too.
In Match’s case, the stories can stretch to 60 seconds, as compared with Bumble’s 10-second videos, for example.
Bumble says it decided to hold the feature back because it would make more sense from an engineering perspective to launch it in the rebuilt app arriving this fall.
That version of the app will support Bumble Bizz, but will also introduce features that let you craft different profiles for dating, friends, and professional networking.
Meanwhile, Zoosk’s newer product Lively is hoping to capitalize on video to bring more people to its app.
Launched last summer as a product from the company’s R&D group, Zoosk Labs, Lively had adopted video from the get-go.
Hinge, for example, will now allow users to augment their user profiles on the service with video.
Now, Zoosk is pushing the bar even further in terms of video with the launch of live video chat.
The feature, which will be public on Wednesday morning, is designed to help users make connections with people that extend beyond dating.
“It’s more of a way to storytell, and express yourself beyond a photo,” explains Bumble co-founder CEO Whitney Wolfe, “but in a way that was native to how we in our audience already use social media video.
We didn’t want to reinvent the wheel – we wanted to just take what was already working well in other platforms, and give them the opportunity to do that with people they don’t know yet, versus their friends,” she says.